1948 Monogram

Three Sheet

One Sheet

Half Sheets

Insert

Slide

Lobby Card Set

Pressbook

TROUBLE MAKERS

NOTE: Monogram Pictures didn't make a Herald

NOTE: Monogram Pictures stopped making 24 Sheets

NOTE: Monogram Pictures stopped making Six Sheets

NOTE: Monogram Pictures didn't make any Window Cards

THEATRE ALERT

Hi Way Theatre

Flyer 1949 (4.5" x 6")

Route 501, Myerstown, PA 17067

Over the past 112 years, the Hiway Theater has changed hands, names, and appearance many times, but has always remained a destination for the Jenkintown community. Located on Old York Road in the center of Jenkintown, the theater was built in 1913 and was known as the Jenkintown Auditorium. Architect for the building in 1913 was Albert F. Schenck (1877-1931). The exterior at that time was dominated by a large 2 story arched entryway.

In 1925, the auditorium interior received a redesign from architect William H. Lee (1884-1971), in collaboration with the Gibelli Company, prominent theatre designers of Philadelphia. Lee is believed to have raised the ceiling of the theatre by getting rid of the offices above and eliminated one of the flanking stores. At this point, the theatre was screening silent films and operating under the name of The Embassy Theatre. In 1929, sound was added.

In 1936, the theatre underwent a reconstruction on the exterior and the interior from architect William E. Groben (1883-1961). Groben’s main contribution appears to be the elimination of Schenck’s arched entryway, the addition of a marquee and ticket booth and a refurbishing of the interior. The building underwent a name change in 1936 and became known as the York Road Theatre.

In 1940, the movie house changed hands and received another name – changing to the Hiway Theatre and continued to operate under until the 1980’s.

SINCE 1913